Sooraj Sall, CVA

Business Advisory Manager

Sooraj joined the firm as staff in 2014 and has spent the majority of his professional accounting career serving on the VSH CPAs team. These days, as the firm’s Business Advisory Manager, Sooraj advises business owners in a variety of areas, including budgets, cash flow, controller-level services, forensic accounting, ad hoc consulting/projects, and more. He also specializes in consulting, business transition planning, and business valuations. Sooraj works primarily with clients in the professional services, dental, IT, retail, real estate and restaurant sectors. Prior to joining VSH CPAs, Sooraj spent a year gaining experience in the banking and finance industry, which translated well into his work in the accounting field. In 2019, Sooraj served as the Controller & Finance Manager for a food manufacturing company. It gave him great insight into how best to approach solutions from the client’s perspective.

Clients and coworkers alike appreciate Sooraj for his friendliness and willingness to help. He is the sort of professional who is willing to jump in whenever he sees a need. For example, in the wake of new legislation in response to the coronavirus pandemic, Sooraj became an expert in helping clients navigate the Paycheck Protection Program, the Economic Injury Disaster Loans program, the Employee Retention Tax Credit, and more. When it comes to client service, Sooraj’s personal philosophy is straightforward: treat his clients how he would want to be treated.

Sooraj was born in Delta, British Columbia—a city on the outskirts of Vancouver (Canada) —but his entire family moved to Whatcom County in 2001. He and his wife currently live in Blaine with their two daughters. Sooraj and his family enjoy taking walks together and spending time in parks. Additionally, Sooraj likes to travel and both play and watch many sports.

• Certified Value Analyst (CVA)

• Western Washington University
• Bachelor of Arts in Accounting (2013)
• Bachelor of Arts in Finance, minor in Economics (2013)

Speaking Engagements:
• Western Washington University Small Business Development Center (2020, 2021)
• US Bank Fraud Seminar (2017, 2019)
• Economic Development Alliance of Skagit County (2020)
• Bellingham Chamber of Commerce (2020)
Whatcom Report radio show (2022)

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What our Clients Say

At Frontline, we’ve built our business on relationships. We transitioned to VSH CPAs in 2017, quickly finding alignment between our cultures, which focus on relationships and responsiveness. As we’ve  grown from a “mom and pop” to...

Drew Vandenberg, Former CFO / View Testimonial

People. When I think of VSH, it’s in regards to people. Their leadership. The entire VSH team. Our community. Their leadership empowering staff to engage in our community to make great decisions and be both great...

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We’ve worked side-by-side with VSH for more than 15 years, together experiencing substantial growth. Their knowledgeable skills, problem solving, and understanding of our business have helped us make better, more informed decisions. VSH runs their...

Ken and Amanda Dawson / View Testimonial

Before I helped lead a buyout of Burlington-based Eddyline Kayaks in 2017, I’d spent 15 years working in finance in Boston, Massachusetts. I was fortunate enough to work with CPAs from all of the Big...

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